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Social Media Strategist in Memphis, TN at American Home Shield

Date Posted: 5/1/2018

Job Snapshot

Job Description

Position Overview
Performs analysis and forecasting for the development and execution of future and ongoing campaigns. Develops testing plans to execute direct marketing campaigns based on business needs.


• Develop and grow social and programmatic media channels including strategy, planning and execution.
• Proactively explore new opportunities to generate incremental sales via these channels.
• Manage agency relationships as they pertain to these channels
• Develop, maintain, and distribute reports for tracking marketing performance and provide analysis on key initiatives and processes.
• Assist in building yearly marketing and lead forecast plans and refine them regularly
• Work closely with other members of the marketing team to run integrated campaigns including other paid acquisition channels, CRM, and analytics
• Serves as an internal subject matter expert (SME) regarding digital and social efforts
• Be a proactive, self-driven learner who understands Digital is constantly changing and that self- education is the key to success

Knowledge, Skills, and Abilities
• Experience with the following tools: Google Analytics, Doubleclick, Facebook Business Manager, Sprinklr
• Understanding of developing, testing, and refining audiences and segments within display and social
• Passion for A/B testing
• Bonus points: Experience using a DMP platform to drive programmatic media buying, experience with PowerBI

Education and Experience Requirements
• Bachelor’s degree in a related field and 3-5 years of marketing experience required, or an equivalent combination of education and experience
• Master’s degree preferred

ServiceMaster is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

An Equal Opportunity/Affirmative Action Employer – of Minorities/Females/Vets/Disability

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


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