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Campaign Analyst in Memphis, TN at Terminix

Date Posted: 11/9/2019

Job Snapshot

Job Description

Position Overview

Builds, executes, monitors & optimizes customer campaigns, across the entire customer life-cycle and all marketing channels.

Job Responsibilities

  • Implements and executes marketing campaigns in campaign management system (SalesForce Marketing Cloud experience a plus).
  • Consult on technical and/or complex projects
  • Executes A/B tests (split testing) across a variety of channels.
  • Understands how to create complex audience segmentation logic (either through a platform or through SQL query)
  • Ensures accuracy of campaigns and program execution. Performs end-to-end campaign testing.
  • Measures and reports on campaign results, recommending opportunities to optimize campaign performance.  
  • Performs ad hoc research projects and root cause investigations.

Job Requirements

  • Bachelor's degree in a related field or 3-5 years marketing experience
  • Ability to think critically and problem solve
  • Excellent verbal and written communication skills
  • Strong computer skills on Microsoft Office, Excel Power User
  • Knowledge of email marketing technologies and best practices a plus
  • HTML skills a plus
  • SQL a plus
  • Ability to manage time effectively, understand directions and work independently
  • Excellent collaboration, organizational, and project management skills


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