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Digital Marketing Manager in Memphis, TN at ServiceMaster

Date Posted: 5/14/2018

Job Snapshot

Job Description

Manages online media activity and leading the digital buying process. Maximizes internet
budget by identifying new opportunities, negotiating deals and coordinating execution with
media partners. Coordinates work with external vendors and internal departments.

1. Develops and implements national search engine optimization (SEO) and search engine
marketing (SEM) strategies.
2. Develops and implements national social media strategy.
3. Assists franchisees with local digital marketing activities.
4. Measures and reports digital marketing results.
5. Manages third party vendors supporting digital activities.
6. Coordinates digital activities with service line brand managers.
7. Liaison between corporate digital and IT teams.

Education and Experience Requirements
• Bachelor’s degree in business or marketing plus 5 years experience in managing digital marketing programs (corporate or advertising agency)
• Master degree preferred

Knowledge, Skills, and Abilities
• Knowledgeable of company’s products and services
• Understands the method of search and marketing engine optimization
• Written and verbal communication skills
• Analytical skills to improve digital spend efficiency
• Thorough understanding of digital landscape - current and advancing technology
• Proficiency in Microsoft Office applications (e.g. Excel, Word, PowerPoint)
• Ability to travel up to 10% of the time

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

ServiceMaster is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

An Equal Opportunity/Affirmative Action Employer – of Minorities/Females/Veterans/Individuals with Disability/Sexual Orientation/Gender Identity.


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