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Digtial Content Strategist (FSG) in Memphis, TN at ServiceMaster

Date Posted: 5/29/2018

Job Snapshot

Job Description



Position Overview

Leads the marketing content management function and resources. Develops content management strategy, works closely with IT and Marketing to assess content and information management requirements and identify technologies to deliver content information supporting our brand. Leads teams for developing and implementing policy, processes, standards, and templates.




Job Responsibilities

  • Responsible for all campaign content strategy, execution and measurement, including internal/external resources.
  • Works closely with IT and Marketing functions to assess content and information management requirements and to identify technologies, methods, and systems to be used in capturing, managing, storing and deliver content and information.
  • Develops and manages content marketing campaigns, as well as content calendars, and executes across various channels, in collaboration with other marketing functions.
  • Develops specific content for messaging strategies, product content, thought leadership, social media, and other marketing collateral on an ongoing basis to support and promote the company brand.
  • Optimizes content for search engines and lead generation.
  • May work with graphic designers to develop visual components.
  • Stays abreast of industry news and developments, including conducting competitive analysis regarding content strategy.
  • Analyzes campaign performance and results to include awareness, lead generation, and revenue metrics.
  • Reviews and analyzes content and campaign performance and optimizes for future campaigns
  • Obtains data and uses expertise to create content marketing strategies and executes for the purpose of promoting our brand on social media, partner sites, blogs, etc.
  • Leads teams for development and implementation of policy, processes, standards, and templates for content marketing.



Job Requirements

  • Bachelor’s degree required, MS Statistics, Econometrics or equivalent preferred.
  • Good SAS programming skills and understanding of SAS Statistical procedures.
  • 5 years marketing experience in a senior analytical role.
  • Good working knowledge of multivariate statistical techniques and predictive modeling.
  • SAS programming skills.
  • Ability to understand business issues and apply appropriate analytical techniques correctly.
  • Ability to clearly communicate analytical results to business stakeholders

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