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MARKETING STRATEGIST in Memphis, TN at Terminix

Date Posted: 11/25/2018

Job Snapshot

Job Description

Position Overview

Responsible for planning, implementing, and managing marketing programs that support the growth of all ServiceMaster (SVM) brands or an assigned business unit, to include developing and executing new strategies. Leads and manages assigned marketing campaigns and efforts and recommends new areas of opportunity. You will also be responsible for Executing our social media strategy to grow followers, increase engagement, generate leads, and support our marketing efforts. Monitor and optimize social media ad campaigns to accomplish set KPI's and revenue goals for the marketing department and developing social media content to increase brand awareness, drive website traffic, generate leads, and educate potential customers.

Job Responsibilities

  • Finds and identifies opportunities and develops successful strategies to achieve sales objectives for each of the SVM brands or assigned business unit.
  • Implements campaign market analysis and performs forecasting for marketing to achieve sales objectives.
  • Draws conclusions and makes recommendations based on marketing analysis.
  • May develop and refine models that measure impact of advertising.
  • Manages external vendor relationships as needed.
  • Leads and manages marketing projects, programs, and efforts, including planning, budget and status reporting.
  • Recommends new areas of opportunity.
  • Facilitates marketing asset creation and development with internal teams and third party vendors and manages agency relationships.
  • Monitors, analyzes, and reports marketing metrics and outcomes of marketing performance and programs.
  • Makes ongoing optimizations to improve against KPIs.
  • Ensures proper workflow process is followed and that documentation is produced, maintained and communicated for all existing and planned programs.
  • Ensures alignment with brand standards and legal compliance.
  • Tracks and reports on budget for assigned programs.
  • Suggests, develops, and implements tests for assigned programs.
  • Communicates and coordinates marketing campaign plans, risks, and performance metrics to the business.
  • Serves as internal subject matter expert in assigned capacity and drives testing of new tactics and methods that enhance department capabilities.
  • Manage social channels including Facebook, Twitter and LinkedIn
  • Manage and publish content in digital channels in partnership with the content development team to drive the cross-platform marketing strategy
  • Drive and optimize promoted content on social media
  • Use social media analytics tools to deliver monthly reports on social growth and engagement
  • Present insights and unifying trends to create actionable recommendations that lead to growth and optimization
  • Manage and drive corporate Social Media Center of Excellence

Job Requirements

  • Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field
  • Five years of Marketing experience
  • Strong Microsoft skills to include Word, Excel, and PowerPoint
  • Website Content Creation Expertise
  • Search Engine Optimization Knowledge
  • Strong Digital Marketing Skills
  • Strong Social Media Marketing Skills
  • Demonstrated ability to prioritize and handle multiple tasks successfully
  • Ability to work with multiple teams to achieve a common goals
  • Ability to work on multiple projects, meeting business imperatives and aggressive deadlines
  • Results oriented
  • Strong analytical and data interpretation skills for the purpose of making business decisions and translating to business needs
  • Strong verbal and written communication skills
  • Attention to detail
  • Solid math skills
  • Understanding of marketing test design
  • Understanding of marketing production processes
  • Ability to motivate and hold others accountable
  • Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
  • May require strong background in A/B testing and conversion optimization (CRO)
  • May require advanced programmatic display experience with understanding of DSP, SSP, RTB, and DMP technologies
  • May require experience using first and third party data providers to improve campaign performance
  • May require advanced knowledge of web analytics
  • May require ability to analyze and interpret web traffic and campaign performance data to extract insights and drive optimizations to enhance ROI

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

* Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

* Sitting for long periods of time while using office equipment such as computers, phones and etc.

* Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

* Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

* Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

* Inside working conditions: The change of building environment such as with or without air conditioning and heating.

ServiceMaster is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

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