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SEO Manager in Memphis, TN at Terminix

Date Posted: 12/29/2020

Job Snapshot

Job Description



Position Overview

The Digital Engagement team is looking for a Manager, SEO who will be leading the growth and the maximization of the revenue generated by online sales of Terminix products and services through our organic search channel for Terminix.com.
 



​Job Responsibilities

  • Meets or exceeds growth targets for the organic search channel. Drives increased impressions, clicks and conversions from organic search. Drives double-digit growth in revenue.
  • Develops and implements organic search optimization initiatives to attract new and incremental revenue.
  • Understands, implements, and evangelizes SEO best practices. Stays up-to-date on the ever changing landscape of organic search. Keeps our site(s) continuously improving by managing on-page and off-page factors.
  • Manages risk by clearly understanding the difference between “white hat” (search engine policy compliant) and “black hat” (search engine policy non-compliant) strategies and tactics. Employs “white hat” tactics to drive growth without incurring undue risk.
  • Closely and continuously monitors direct and indirect communications from and about key search engine partners, including Google, Bing and others.
  • Works with our team to enhance our site & platform as needed to dominate organic search, representing our team when it comes to planning, developing, testing, and rolling out related fixes and enhancements.
  • Creates or partners with content writers to develop keyword-rich content and improve the topical relevance of category, product and landing pages across the site.
  • Reviews performance of campaigns using internal and external reporting and analytics tools. Distills data into actionable insights against which you can execute.
  • Delivers concise and literate reporting to key stakeholders, including performance, placement/partnership flight calendars, opportunity evaluations, and more. In addition to your channel-specific reporting, deliver integrated reporting with other channel managers.
  • Partners with internal teams to integrate executions into holistic marketing campaigns supporting our seasonal and promotional events.
  • Works with our Security, Privacy, and Legal teams to ensure our implementations comply with Company policies and state regulations.
  • Consistently innovates, explores, learns, tests, executes and iterates. Develops and maintains a culture and discipline of testing, research, competitive analysis and data-driven decisions to optimize future plans.
  • Stays up to date with the latest developments in the industry. Closely monitors the competitive landscape. Evaluates new technologies, strategies, and tactics, bringing recommendations back to the team to ensure our continued evolution and growth.
  • Demonstrates the ability to develop team members.
  • Investigates and proposes unique competitive marketing strategies to support traffic growth.


Job Requirements

  • Minimum of 5 years of successful experience growing business from organic search channels for large scale business.
  • History of continually making significant contributions to SEO team vision & strategy.
  • Deep hands-on experience with multiple industry-leading SEO research and crawling/auditing tools.
  • Skilled at getting buy-in from stakeholders - backing up suggestions/changes with solid data and compelling SEO reasoning.
  • Full spectrum on-page SEO expertise.
  • Communicates effectively to all levels of internal audiences; drives communication cross-functionally.
  • Knowledge of HTML markup, JavaScript, and web development.
  • Knowledge of server technologies (caching, environments, logging).
  • Demonstrated passion and experience in data-driven and consumer centric marketing.
  • Strategic thinker and fast learner.
  • Excellent partnership and collaboration skills.
  • Strong project management and organization skills.
  • Good understanding of digital marketing.
  • Strong communication and presentation skills with an ability to frame up succinct recommendations for leadership.
  • Strong knowledge of analytics, reporting, and data management tools


Preferred Job Requirements

  • Retail / e-Commerce experience
  • Expert level knowledge, experience and skills using a variety of SEO tools. History of using and integrating results/output from these tools, applying them to websites and driving positive results.
  • Experience with CJ Affiliate and/or other affiliate aggregation networks
  • Experience with Google Analytics.
  • Experience with Tealium.
  • Experience with Salesforce Cloud and Marketing Cloud.
  • Experience with Microsoft Power BI and Tableau.
  • Strong personal network within the SEO community.
  • Ability to balance creativity and innovation with being analytical and financially driven
  • Ability to turn complex data and insights into easily understood data stories
  • Ability to understand and work with HTML, JavaScript, CSS, and XML


Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.  

• Sitting for long periods of time while using office equipment such as computers, phones and etc.

• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:  

• Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy,  such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.

TMX Companies are proud to be EOE.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

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